The most critical challenge for consumers starting a paint project is color selection. As a solution, wet paint color sampling programs have been introduced as a new, cost effective method for marketing color. Wet paint color sampling programs are edited color selections available in small containers ranging from two ounce to eight ounce sizes. The small paint sample gives the customer the ability to apply a small test sample of their color choices to help visualize the appearance of the paint project. Wet paint sample programs save money and reduce waste.

Today virtually all key paint brands are participating in some form of wet paint sampling. Retailers view wet paint sampling as a beneficial, value added component to their paint program and consumers view wet paint sampling as an extremely beneficial new method for assisting in color selection.

Synta specializes in wet paint color sampling programs, capable of servicing national or regional paint brands, private label paint programs and licensing programs. Synta is a total resource for formulating, stringent delta E color control and innovative packaging.